4WS is a simple, powerful, model for creating new products and finding markets for them, getting validation in days, traction in weeks, and product/market fit in as little as 3-months.

The foundation of 4WS is the 4-quadrants of Product/Engineering agility - unifying operational, product, go-to-market, and engineering strategies for maximizing efficiency while minimizing time to Product/Market Fit.

4WS coaches entrepreneurs to nurture & channel their strength, passion, wisdom and stamina into a path to success.

4WeekStartup (4WS) was born out of decades of collective wisdom of thousands of bootstrapping entrepreneurs who gathered in Silicon Valley every Friday evening since 2006 and answered three basic - and persistent - questions:

1. What business milestone have you been working towards?

2. What product strategy/plan & customer activities are you focused on for the next month?

3. What can go wrong?

Only founders of Product startups were allowed to participate - no service providers, consultants, or no hired CEOs, not even investors.

The underlying principle of AE is that your fellow entrepreneurs are your best, “useful” role models, with no agenda behind their advice except their passion for their own product startups & desire to learn with their empathy for you.